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Information Management Strategy

According to Earl’s levels of strategy, there are three types of information strategy:

1- Information System Strategy (IS Strategy)

2- Information Management Strategy (IM Strategy)

3- Information Technology Strategy (IT Strategy)

What is Information Management Strategy?

IM strategy aims to manage information across an organization, in terms of who does it, which way and where it will be located. in simple words, this strategy is about management of information required to carry business activities. IM strategy involves:

  1. Identification of information source that is needed – (Sale of product A through website)
  2. The collection of information in an appropriate form –  (Collection of information like customer name, address, email , phone and product name etc).
  3. Storing information efficiently and effectively
  4. Finding ways, how existing methods can use information.
  5. Exploring new ways to use information.
  6. Ensuring information is provided to only those who need it.

Characteristics of IM Strategy

  • The strategy is management focus and relationship oriented.
  • It is about focusing the relationship between specialist and users.
  • It is concerned with management control of information technology.


  • Appointment of IT manager for administration of IT function.
  • Defining role and responsibilities of employees dealing with information input, process, and output.
  • Storing of product’s  sale information appropriately.

Why is it important?

IM strategy ensures the management of information efficiently and effectively, by focusing on the relationship between specialists and users. In the modern era, data integration has become the lifeline for organizations. It is important to understand information flow and data integration before implementing new processes because control of information management is vital to stay competitive in the market.

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