What is Data Mining?
“The analytic process to explore data, in order to discover consistent patterns and systematic relationship between variables for further use.”
“Data mining is the process of analyzing data from different perspectives and summarizing it into useful information, that can be used to increase revenue, cut costs or both.”
How it Works
- Retailers target promotions based on consumer purchases history.
- Companies suggest products to its cardholders based on their monthly expenditure analysis.